A Comprehensive Guide to the Influencer Industry Part 2: Starting Your Content Journey

My Secrets, Insights and Tools for Building a Successful Influencer Career

Hiiii welcome back! :) In Part 1 of this newsletter, we dove into the importance of finding your niche and building your brand around it. Because let’s be honest, starting an influencer career can feel intimidating and outside of your comfort zone. I can’t tell you how many people called me cringe until one day they were asking me: “How’d you do it?”. If it doesn’t make you a little uncomfortable, it’s probably not pushing you forward. Anyways, think of this series as your personal pep talk and playbook.

Now, in Part 2, we’re getting into the real meat of it: content creation. Because at the end of the day, your content is your career. We’ll cover everything from Reels vs. Carousels vs. Photos, how to maximize your growth, hopping on trends without losing your voice, the difference between viral and valuable, and whether you really need a fancy camera (spoiler: probably not). Plus, tips on creating serialized content that keeps people coming back for more. Let’s get into it.

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